At The Brink Agency, we recognize the transformative power of animation in today's fast changing digital-first world. In an era where screen interactions dominate, animation emerges as a vital medium in branding, breathing life into static visuals and transforming them into compelling narratives. "Animation is not just an element; it's the heartbeat of modern brand storytelling," asserts our creative director from our Amsterdam-based agency, known for its distinctive Dutch design language.

Animating Brand Narratives: The Brink Agency's vision on Motion in Digital Storytelling

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Advancing the Holistic Design Conversation

Welcome back to The Brink Agency's exploration of holistic design. In our initial discourse, we unraveled the tapestry of brand strategy, identity design, and UX/UI design. Now, we venture further into the web, app and digital design, and visual and graphic design, each part of the vast digital landscape, particularly through the lens of Amsterdam’s bold, simple, and effective Dutch design language.

Navigating the Digital Canvas: The Brink Agency's vision in holistic web and graphic design

Unraveling the Essence of Holistic Design

At The Brink Agency, we don’t just design; we create experiences. Holistic design, a concept at the core of our philosophy, is about considering every aspect of the user’s journey within the broader context of their interactions. It's a practice that intertwines various elements to create not just visually appealing outcomes but meaningful connections and effective solutions.


The Art of Totality: The Brink Agency's Journey Through Holistic Design

Embarking on a journey to redefine brand identity is no small feat, but when innovation meets tradition, the result is nothing short of spectacular. Our extensive experience managed to propel an important brand such as Mother’s Spirit into the limelight, and now, we’ve orchestrated a transformative symphony for Koni, the lead manufacturer in shock absorber manufacturing.

Case Study: Orchestrating Koni's Digital Transformation with The Brink

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Near the vibrant Houthavens of Amsterdam, our renewed studio makes its debut on the Zekeringstraat 34C. Having opened its doors just over a month ago, this space reflects our prowess in design and technology and is a herald for innovative frontiers. Our new location near Sloterdijk ensures a hassle-free commute for our team and our clients, facilitating multiple parking spots in front of the main entry door.


The Brink Agency Unveils Its Inspiring New Design Studio in Amsterdam

For many years, the industry has thought that creativity is the last part of a job that AI will take over. All parts of an industry are being done by robots: building cars, doing the dirty work and heavy lifting, and repeating tasks. Creativity was only for people. But now it seems that this is just the beginning. 

The Ai revolution & the Turing test 

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In order to differentiate out in a competitive market, establish a clear and consistent message, and develop a devoted client base, a business has to have both branding and brand identity. A strong brand may raise the perceived value of a good or service and boost its appeal to potential customers.

How to craft a memorable brand story & identity. And why do you need one?

If you're like most people, you've probably never thought about the fact that your favourite high-fashion brand might be using 3D technology to create their designs, use it in the marketing assets or get inspiration for next season. But the reality is that it's been happening for years now—and it's only going to get bigger.

The “unlikely” usability of 3d in the fashion industry

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In the rapidly evolving digital landscape, content creation is a crucial aspect of any successful marketing strategy. Brands are constantly seeking innovative solutions to create unique, engaging content that resonates with their target audience. The introduction of AI-Powered Prompt Engineering offers a remarkable opportunity to streamline workflows, increase output, and ultimately, boost sales.

Enhancing Workflow and Boosting Sales: The Power of AI-Powered Prompt Engineering for Content Creation

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How Ai can be used in creative work and content creation, most part of this text is written by an Ai by entering around 3000 characters and doing 4 rounds of iterations. The Content creation Industry has been changing from the beginning. It started with painting on cave walls, linen and papers, book pressing industry, the introduction of cameras and then computers, but now we are facing a new era: the age of artificial intelligence (AI).

The industrial revolution of the creative industry

''A picture is worth a thousand words" is a saying in multiple languages meaning that complex and sometimes multiple ideas can be conveyed by a single still image, which conveys its meaning or essence more effectively than a mere verbal description. If this is the case then why not bring it one step further through video imagery. View the video showreel we created to celebrate the immersion of The Brink Agency. It features some of the work we are most proud to have worked on. 



The Brink Agency Showreel

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3D Technology in on and offline settings provide a much better understanding of any product and sometimes even any service. Anything in our universe is perceived by us humans in three dimensions, not two, so why is 95% or the internet and all our collected and saved information viewed on a flat (2d) screen?!

How immersive 3D techology can benefit your business

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How Innovative Brands started and became The Brink Agency. In 2015 it all started with the idea to improve wireless lighting and that's how Lucis Portable Lighting was born. Design, engineering, branding, and the successful 2016 Indiegogo campaign all were done with a two-man team. The award-winning cube lamp with many units sold across 40 different countries was the first product of innovative brands, five other products would follow in the years after. 

Let’s talk about The Brink

Spyker Cars

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It is rare to see a new and exciting car manufacturer join one of the most competitive spaces of high-performance cars. That is precisely what the Spyker brand represents; bravery, quality, and spectacular designs.

Hyper realistic 3D rendering of the Spyker C8 Preliator

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Configurators are so versatile nowadays, they are not bound to a specific device anymore. However, the hype is in the wow factor that it adds to the customer experience, allowing users to explore products in any view. Getting to know the products while customizing colours, textures, and virtually any product feature even in Augmented reality.

Why you should care about 3D Configurators

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Businesses change all the time. Maybe you identify an opportunity in a new market, your value proposition evolves, or you are getting better results. But just as anything in this world you need progression and evolution on order to supply the matching product or service in the future. Matching your customers' ever-changing wishes. 



Get your branding right in five concise steps

Our Stories section is devoted to your digital transformation. Focused on swift project turnaround, responsive communication, and strong client relationships, we'll share insights into cutting-edge techniques and trends. Together, let's navigate the dynamic digital landscape, unlocking the secrets to digital evolution and making a lasting impact. Join us on this remarkable journey as we reshape our approach to the digital world.

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Story time...

Stories

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Amsterdam based Dutch design studio specialized in Brand identity, Web development & 3D Technology