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The “unlikely” usability of 3d in the fashion industry
If you're like most people, you've probably never thought about the fact that your favourite high-fashion brand might be using 3D technology to create their designs, use it in the marketing assets or get inspiration for next season. But the reality is that it's been happening for years now—and it's only going to get bigger.
The Ai revolution & the Turing test
For many years, the industry has thought that creativity is the last part of a job that AI will take over. All parts of an industry are being done by robots: building cars, doing the dirty work and heavy lifting, and repeating tasks. Creativity was only for people. But now it seems that this is just the beginning.
How to craft a memorable brand story & identity. And why do you need one?
In order to differentiate out in a competitive market, establish a clear and consistent message, and develop a devoted client base, a business has to have both branding and brand identity. A strong brand may raise the perceived value of a good or service and boost its appeal to potential customers.
The industrial revolution of the creative industry
How Ai can be used in creative work and content creation, most part of this text is written by an Ai by entering around 3000 characters and doing 4 rounds of iterations. The Content creation Industry has been changing from the beginning. It started with painting on cave walls, linen and papers, book pressing industry, the introduction of cameras and then computers, but now we are facing a new era: the age of artificial intelligence (AI).
Hyper realistic 3D rendering of the Spyker C8 Preliator
It is rare to see a new and exciting car manufacturer join one of the most competitive spaces of high-performance cars. That is precisely what the Spyker brand represents; bravery, quality, and spectacular designs.
The Brink Agency Showreel
''A picture is worth a thousand words" is a saying in multiple languages meaning that complex and sometimes multiple ideas can be conveyed by a single still image, which conveys its meaning or essence more effectively than a mere verbal description. If this is the case then why not bring it one step further through video imagery. View the video showreel we created to celebrate the immersion of The Brink Agency. It features some of the work we are most proud to have worked on.
Let’s talk about The Brink
How Innovative Brands started and became The Brink Agency. In 2015 it all started with the idea to improve wireless lighting and that's how Lucis Portable Lighting was born. Design, engineering, branding, and the successful 2016 Indiegogo campaign all were done with a two-man team. The award-winning cube lamp with many units sold across 40 different countries was the first product of innovative brands, five other products would follow in the years after.
Get your branding right in five concise steps
Businesses change all the time. Maybe you identify an opportunity in a new market, your value proposition evolves, or you are getting better results. But just as anything in this world you need progression and evolution on order to supply the matching product or service in the future. Matching your customers' ever-changing wishes.
How immersive 3D techology can benefit your business
3D Technology in on and offline settings provide a much better understanding of any product and sometimes even any service. Anything in our universe is perceived by us humans in three dimensions, not two, so why is 95% or the internet and all our collected and saved information viewed on a flat (2d) screen?!
Why you should care about 3D Configurators
Configurators are so versatile nowadays, they are not bound to a specific device anymore. However, the hype is in the wow factor that it adds to the customer experience, allowing users to explore products in any view. Getting to know the products while customizing colours, textures, and virtually any product feature even in Augmented reality.