Story time...
Explore our Story section for the latest project insights, industry news, and key innovations. Understanding the 'why' and 'how' from a design historical perspective because it adds significant value—we're dedicated to sharing this knowledge. Sign up for our newsletter to stay equipped with the tools to excel in the digital world and keep up with the latest developments.
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Embracing the Dutch Design Ethos - Bold and Minimalistic
Dive into the fascinating ethos of Dutch design—a blend of bold minimalism and functional elegance that has captivated global audiences. From the iconic works of Gerrit Rietveld to the mind-bending art of M.C. Escher, Dutch design is more than just a style; it's a philosophy that permeates every aspect of creation. At The Brink Agency, we're not just inspired by these legends—we're reinventing their principles with cutting-edge technology. Curious to see how this timeless design tradition meets modern innovation?
Read this article
The Brink Agency | Showreel 2024
Mid year showreel of The Brink Agency, where bold Dutch design meets cutting-edge technology. We specialize in Brand identity development, immersive 3D technology, Web development and AI-driven content to create meaningful digital experiences. Our expertise has elevated brands like Mizuno, Koni, Dutch Design, Tui, Spyker Cars, Vanquish yachts, Holterman, Newskool and many others. Let us transform your brand and engage your audience like never before.
Read this article
An Symbiotic Relationship: Why Design Can't Thrive Without Marketing
In the digital age, the fusion of design and marketing is revolutionizing how businesses connect with consumers. Discover how this dynamic duo creates captivating experiences, amplifies brand impact, and drives innovation. Dive into our exploration of their essential collaboration and learn why integrating these elements is crucial for thriving in today's competitive marketplace.
Read this article
The Evolution of Dutch Yacht design and Modern Technology
The Dutch yachting industry, with its roots deeply embedded in a rich maritime heritage dating back to the 17th century, continues to lead in global superyacht design and shipbuilding. From pioneering techniques during the Dutch Golden Age to today's advanced 3D visualization tools, Dutch yacht brands such as Dutch Design Yachts, Vanquish, Zeelander, and Holterman Yachts are renowned for their exceptional craftsmanship and innovative designs. Iconic designers at Feadship and Heesen push the boundaries of luxury maritime engineering, integrating cutting-edge technologies that enhance buyer experiences and engagement.
Read this article
Navigating the Third Dimension: The Future of 3D Technology
The realm of 3D technology is rapidly evolving, driven by major advancements in AI scanning and increased computing power. These improvements have significantly enhanced the quality and efficiency of 3D modeling, making it more accessible across various sectors. AI scanning (gaussian splatter), in particular, allows for quick transformation of real-world objects into precise digital models, revolutionizing fields from healthcare to real estate by enabling detailed simulations and virtual experiences. Additionally, the integration of augmented reality (AR) and virtual reality (VR) with 3D technology is creating immersive environments that offer interactive experiences previously unimaginable.
Read this article
Harnessing History: How The Brink Agency Enriches Modern Design with a Library of Classics
At The Brink Agency, our office is a dynamic blend of past wisdom and modern creativity. Surrounded by digital tools, our designers also have access to a rich collection of books covering automotive design, architecture, photography, and fine art. This collection does more than enhance the aesthetics of our office—it serves as a cornerstone of our design philosophy. By engaging with these historical giants, our team gains invaluable insights into the foundational techniques and ideas that have shaped their disciplines. This knowledge not only complements but deepens the resources available in the digital realm, grounding our innovative pursuits in a well-established context of design excellence. Understanding what has been achieved before is crucial for any designer looking to push boundaries and innovate effectively.
Read this article
AI in Design: Milestones and Envisioning the Future
Discover the explosive journey of AI! From the early days of the 1970s to the groundbreaking advancements of today, witness how milestones like IBM’s Deep Blue, Watson, and OpenAI’s ChatGPT have revolutionized the field. In 2023, AI evolves at lightning speed—what once took years now happens in months. Dive into the thrilling world of AI’s rapid advancements and see what the future holds!
Read this article
The Art of Storytelling in Branding: How Top Brands Craft Compelling Narratives
In the competitive landscape of branding, it takes more than highlighting features to sell a service or product effectively. Brands that master the art of storytelling integrate dreams and experiences into their marketing strategies, significantly enhancing their appeal and engagement with audiences such as Mizuno, Dutch Design Yachts, Tui, Vanquish Yachts, Maxeon Solar Panels, weaving dreams and experiences into their content strategy. These brands, clients of The Brink Agency, exemplify how integrating narratives can transform products into vital elements of a broader, captivating story.
Read this article
Animating Brand Narratives: The Brink Agency's vision on Motion in Digital Storytelling
At The Brink Agency, we recognize the transformative power of animation in today's fast changing digital-first world. In an era where screen interactions dominate, animation emerges as a vital medium in branding, breathing life into static visuals and transforming them into compelling narratives. "Animation is not just an element; it's the heartbeat of modern brand storytelling," asserts our creative director from our Amsterdam-based agency, known for its distinctive Dutch design language.
Read this article
Navigating the Digital Canvas: The Brink Agency's vision in holistic web and graphic design
Advancing the Holistic Design Conversation Welcome back to The Brink Agency's exploration of holistic design. In our initial discourse, we unraveled the tapestry of brand strategy, identity design, and UX/UI design. Now, we venture further into the web, app and digital design, and visual and graphic design, each part of the vast digital landscape, particularly through the lens of Amsterdam’s bold, simple, and effective Dutch design language.
Read this article
The Art of Totality: The Brink Agency's Journey Through Holistic Design
Unraveling the Essence of Holistic Design At The Brink Agency, we don’t just design; we create experiences. Holistic design, a concept at the core of our philosophy, is about considering every aspect of the user’s journey within the broader context of their interactions. It's a practice that intertwines various elements to create not just visually appealing outcomes but meaningful connections and effective solutions.
Read this article
Case Study: Orchestrating Koni's Digital Transformation with The Brink
Embarking on a journey to redefine brand identity is no small feat, but when innovation meets tradition, the result is nothing short of spectacular. Our extensive experience managed to propel an important brand such as Mother’s Spirit into the limelight, and now, we’ve orchestrated a transformative symphony for Koni, the lead manufacturer in shock absorber manufacturing.
Read this article
The Brink Agency Unveils Its Inspiring New Design Studio in Amsterdam
Near the vibrant Houthavens of Amsterdam, our renewed studio makes its debut on the Zekeringstraat 34C. Having opened its doors just over a month ago, this space reflects our prowess in design and technology and is a herald for innovative frontiers. Our new location near Sloterdijk ensures a hassle-free commute for our team and our clients, facilitating multiple parking spots in front of the main entry door.
Read this article
The “unlikely” usability of 3d in the fashion industry
If you're like most people, you've probably never thought about the fact that your favourite high-fashion brand might be using 3D technology to create their designs, use it in the marketing assets or get inspiration for next season. But the reality is that it's been happening for years now—and it's only going to get bigger.
Read this article
How to craft a memorable brand story & identity. And why do you need one?
In order to differentiate out in a competitive market, establish a clear and consistent message, and develop a devoted client base, a business has to have both branding and brand identity. A strong brand may raise the perceived value of a good or service and boost its appeal to potential customers.
Read this article
The Ai revolution & the Turing test
For many years, the industry has thought that creativity is the last part of a job that AI will take over. All parts of an industry are being done by robots: building cars, doing the dirty work and heavy lifting, and repeating tasks. Creativity was only for people. But now it seems that this is just the beginning.
Read this article
The industrial revolution of the creative industry
How Ai can be used in creative work and content creation, most part of this text is written by an Ai by entering around 3000 characters and doing 4 rounds of iterations. The Content creation Industry has been changing from the beginning. It started with painting on cave walls, linen and papers, book pressing industry, the introduction of cameras and then computers, but now we are facing a new era: the age of artificial intelligence (AI).
Read this article
Let’s talk about The Brink
How Innovative Brands started and became The Brink Agency. In 2015 it all started with the idea to improve wireless lighting and that's how Lucis Portable Lighting was born. Design, engineering, branding, and the successful 2016 Indiegogo campaign all were done with a two-man team. The award-winning cube lamp with many units sold across 40 different countries was the first product of innovative brands, five other products would follow in the years after.
Read this article
Why you should care about 3D Configurators
Configurators are so versatile nowadays, they are not bound to a specific device anymore. However, the hype is in the wow factor that it adds to the customer experience, allowing users to explore products in any view. Getting to know the products while customizing colours, textures, and virtually any product feature even in Augmented reality.
Read this article
Get your branding right in five concise steps
Businesses change all the time. Maybe you identify an opportunity in a new market, your value proposition evolves, or you are getting better results. But just as anything in this world you need progression and evolution on order to supply the matching product or service in the future. Matching your customers' ever-changing wishes.
Read this article
Embracing the Dutch Design Ethos - Bold and Minimalistic
Dive into the fascinating ethos of Dutch design—a blend of bold minimalism and functional elegance that has captivated global audiences. From the iconic works of Gerrit Rietveld to the mind-bending art of M.C. Escher, Dutch design is more than just a style; it's a philosophy that permeates every aspect of creation. At The Brink Agency, we're not just inspired by these legends—we're reinventing their principles with cutting-edge technology. Curious to see how this timeless design tradition meets modern innovation?
Read this article
The Brink Agency | Showreel 2024
Mid year showreel of The Brink Agency, where bold Dutch design meets cutting-edge technology. We specialize in Brand identity development, immersive 3D technology, Web development and AI-driven content to create meaningful digital experiences. Our expertise has elevated brands like Mizuno, Koni, Dutch Design, Tui, Spyker Cars, Vanquish yachts, Holterman, Newskool and many others. Let us transform your brand and engage your audience like never before.
Read this article
An Symbiotic Relationship: Why Design Can't Thrive Without Marketing
In the digital age, the fusion of design and marketing is revolutionizing how businesses connect with consumers. Discover how this dynamic duo creates captivating experiences, amplifies brand impact, and drives innovation. Dive into our exploration of their essential collaboration and learn why integrating these elements is crucial for thriving in today's competitive marketplace.
Read this article
The Evolution of Dutch Yacht design and Modern Technology
The Dutch yachting industry, with its roots deeply embedded in a rich maritime heritage dating back to the 17th century, continues to lead in global superyacht design and shipbuilding. From pioneering techniques during the Dutch Golden Age to today's advanced 3D visualization tools, Dutch yacht brands such as Dutch Design Yachts, Vanquish, Zeelander, and Holterman Yachts are renowned for their exceptional craftsmanship and innovative designs. Iconic designers at Feadship and Heesen push the boundaries of luxury maritime engineering, integrating cutting-edge technologies that enhance buyer experiences and engagement.
Read this article
Navigating the Third Dimension: The Future of 3D Technology
The realm of 3D technology is rapidly evolving, driven by major advancements in AI scanning and increased computing power. These improvements have significantly enhanced the quality and efficiency of 3D modeling, making it more accessible across various sectors. AI scanning (gaussian splatter), in particular, allows for quick transformation of real-world objects into precise digital models, revolutionizing fields from healthcare to real estate by enabling detailed simulations and virtual experiences. Additionally, the integration of augmented reality (AR) and virtual reality (VR) with 3D technology is creating immersive environments that offer interactive experiences previously unimaginable.
Read this article
Harnessing History: How The Brink Agency Enriches Modern Design with a Library of Classics
At The Brink Agency, our office is a dynamic blend of past wisdom and modern creativity. Surrounded by digital tools, our designers also have access to a rich collection of books covering automotive design, architecture, photography, and fine art. This collection does more than enhance the aesthetics of our office—it serves as a cornerstone of our design philosophy. By engaging with these historical giants, our team gains invaluable insights into the foundational techniques and ideas that have shaped their disciplines. This knowledge not only complements but deepens the resources available in the digital realm, grounding our innovative pursuits in a well-established context of design excellence. Understanding what has been achieved before is crucial for any designer looking to push boundaries and innovate effectively.
Read this article
AI in Design: Milestones and Envisioning the Future
Discover the explosive journey of AI! From the early days of the 1970s to the groundbreaking advancements of today, witness how milestones like IBM’s Deep Blue, Watson, and OpenAI’s ChatGPT have revolutionized the field. In 2023, AI evolves at lightning speed—what once took years now happens in months. Dive into the thrilling world of AI’s rapid advancements and see what the future holds!
Read this article
The Art of Storytelling in Branding: How Top Brands Craft Compelling Narratives
In the competitive landscape of branding, it takes more than highlighting features to sell a service or product effectively. Brands that master the art of storytelling integrate dreams and experiences into their marketing strategies, significantly enhancing their appeal and engagement with audiences such as Mizuno, Dutch Design Yachts, Tui, Vanquish Yachts, Maxeon Solar Panels, weaving dreams and experiences into their content strategy. These brands, clients of The Brink Agency, exemplify how integrating narratives can transform products into vital elements of a broader, captivating story.
Read this article
Animating Brand Narratives: The Brink Agency's vision on Motion in Digital Storytelling
At The Brink Agency, we recognize the transformative power of animation in today's fast changing digital-first world. In an era where screen interactions dominate, animation emerges as a vital medium in branding, breathing life into static visuals and transforming them into compelling narratives. "Animation is not just an element; it's the heartbeat of modern brand storytelling," asserts our creative director from our Amsterdam-based agency, known for its distinctive Dutch design language.
Read this article
Navigating the Digital Canvas: The Brink Agency's vision in holistic web and graphic design
Advancing the Holistic Design Conversation Welcome back to The Brink Agency's exploration of holistic design. In our initial discourse, we unraveled the tapestry of brand strategy, identity design, and UX/UI design. Now, we venture further into the web, app and digital design, and visual and graphic design, each part of the vast digital landscape, particularly through the lens of Amsterdam’s bold, simple, and effective Dutch design language.
Read this article
The Art of Totality: The Brink Agency's Journey Through Holistic Design
Unraveling the Essence of Holistic Design At The Brink Agency, we don’t just design; we create experiences. Holistic design, a concept at the core of our philosophy, is about considering every aspect of the user’s journey within the broader context of their interactions. It's a practice that intertwines various elements to create not just visually appealing outcomes but meaningful connections and effective solutions.
Read this article
Case Study: Orchestrating Koni's Digital Transformation with The Brink
Embarking on a journey to redefine brand identity is no small feat, but when innovation meets tradition, the result is nothing short of spectacular. Our extensive experience managed to propel an important brand such as Mother’s Spirit into the limelight, and now, we’ve orchestrated a transformative symphony for Koni, the lead manufacturer in shock absorber manufacturing.
Read this article
The Brink Agency Unveils Its Inspiring New Design Studio in Amsterdam
Near the vibrant Houthavens of Amsterdam, our renewed studio makes its debut on the Zekeringstraat 34C. Having opened its doors just over a month ago, this space reflects our prowess in design and technology and is a herald for innovative frontiers. Our new location near Sloterdijk ensures a hassle-free commute for our team and our clients, facilitating multiple parking spots in front of the main entry door.
Read this article
The “unlikely” usability of 3d in the fashion industry
If you're like most people, you've probably never thought about the fact that your favourite high-fashion brand might be using 3D technology to create their designs, use it in the marketing assets or get inspiration for next season. But the reality is that it's been happening for years now—and it's only going to get bigger.
Read this article
How to craft a memorable brand story & identity. And why do you need one?
In order to differentiate out in a competitive market, establish a clear and consistent message, and develop a devoted client base, a business has to have both branding and brand identity. A strong brand may raise the perceived value of a good or service and boost its appeal to potential customers.
Read this article
The Ai revolution & the Turing test
For many years, the industry has thought that creativity is the last part of a job that AI will take over. All parts of an industry are being done by robots: building cars, doing the dirty work and heavy lifting, and repeating tasks. Creativity was only for people. But now it seems that this is just the beginning.
Read this article
The industrial revolution of the creative industry
How Ai can be used in creative work and content creation, most part of this text is written by an Ai by entering around 3000 characters and doing 4 rounds of iterations. The Content creation Industry has been changing from the beginning. It started with painting on cave walls, linen and papers, book pressing industry, the introduction of cameras and then computers, but now we are facing a new era: the age of artificial intelligence (AI).
Read this article
Let’s talk about The Brink
How Innovative Brands started and became The Brink Agency. In 2015 it all started with the idea to improve wireless lighting and that's how Lucis Portable Lighting was born. Design, engineering, branding, and the successful 2016 Indiegogo campaign all were done with a two-man team. The award-winning cube lamp with many units sold across 40 different countries was the first product of innovative brands, five other products would follow in the years after.
Read this article
Why you should care about 3D Configurators
Configurators are so versatile nowadays, they are not bound to a specific device anymore. However, the hype is in the wow factor that it adds to the customer experience, allowing users to explore products in any view. Getting to know the products while customizing colours, textures, and virtually any product feature even in Augmented reality.
Read this article
Get your branding right in five concise steps
Businesses change all the time. Maybe you identify an opportunity in a new market, your value proposition evolves, or you are getting better results. But just as anything in this world you need progression and evolution on order to supply the matching product or service in the future. Matching your customers' ever-changing wishes.
Read this article