The Brink Agency Showreel
''A picture is worth a thousand words" is an adage in multiple languages meaning that complex and sometimes multiple ideas can be conveyed by a single still image, which conveys its meaning or essence more effectively than a mere verbal description. If this is the case then why not bring it one step further through video imagery. View the video showreel we created to celebrate the immersion of The Brink Agency. It features some of the work we are most proud to have worked on.
The “unlikely” usability of 3d in the fashion industry
If you're like most people, you've probably never thought about the fact that your favourite high-fashion brand might be using 3D technology to create their designs, use it in the marketing assets or get inspiration for next season. But the reality is that it's been happening for years now—and it's only going to get bigger.
The Ai revolution & the Turing test
For many years, the industry has thought that creativity is the last part of a job that AI will take over. All parts of an industry are being done by robots: building cars, doing the dirty work and heavy lifting, and repeating tasks. Creativity was only for people. But now it seems that this is just the beginning.
How to craft a memorable brand story & identity. And why do you need one?
In order to differentiate out in a competitive market, establish a clear and consistent message, and develop a devoted client base, a business has to have both branding and brand identity. A strong brand may raise the perceived value of a good or service and boost its appeal to potential customers.