Why you should care about 3D Configurators
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1. Top Brands use 3D Configurators because of their versatility
3D Configurators are so versatile because they work on any device or browser, and it doesn’t require plugins. However, the hype is in the wow factor that it can add to the customer experience, allowing users to explore products in a 360° view while customizing colours, textures, and virtually any product feature. This together with animations, explanatory views, and easy-to-use settings make it the future-proof way of showing products in any e-commerce setting. All 3D model productions have the benefit of being used in many different ways. Think about applications for both on and offline Augmented reality and virtual reality experiences.
2. Prospects can learn more about your products
Apart from seeing every possible angle of your product, prospects can move it around and zoom in. All in real-time and in 3D. Therefore, they can understand your products, get to know the different features, and interact with them as if they were in the store. Additionally, 3D Configurators can grant customization options with increased product satisfaction, since customers are able to select options according to their needs and wants. Now, put yourself in the perspective of a potential buyer for a second… He needs your product but is not sure about its dimensions, how it looks, or what can be modified to suit his needs. To test this better, you can try our demo's and see how easy the usage actually is :
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3. Some product configurator benefits
1) Increasing website traffic and engagement
The infamous Chevy Corvette 2D Visualizer case. In 2020, it attracted five times its normal daily traffic to the website where 2.4 million visitors spent 152,000 hours building more than 940,000 Corvettes in total. These are some of the amazing numbers the market is producing. Imagine how beneficial this can be for your business, product introductions don't have to wait on the photoshoots anymore, it can run simultaneously with the development. Even introducing unfinished products will not be a problem anymore. The content can be as high as your want. The Brink Agency produces imagery ranging from lower to more realistic qualities to the point that it could not be distinguished from real photography. Ask us for examples,
2) Increasing sales
Zodiac, a yacht manufacturer, has increased the sales of the N-Zo model by 50%. Additionally, the N-Zo is their most expensive model. So why is there a significant increase in the sales after the configurator was launched. The answer is simple, most people are visual-minded. Therefore, anything that can be shown in three dimensions before a sale is made has a huge benefit. People can finally imagine how their customized yacht could look in real life. Thus making the decision-making process easier and people more confident in the product before purchasing it. Now this doesn't count anymore for yachts, cars or other complex products like houses etc. Any smaller types of products such as shoes, watches, clothing, etc. are now being taken by storm in the 3D industry. The reason for this lays in the computer calculation power, productions become cheaper, and more and more devices are able to run the software without problems. Secondly, the new devices that we will see in the nearby future play mainly 3d content in an AR experience.
3) Reduce your carbon footprint
3D Product Configurators are able to reduce stock overproduction since you will be able to produce upon customer orders and not the other way around. This could help your business not only to save on production costs but also reduce unsold products stock. Additionally, your customers will gain purchase confidence which will decrease product returns and therefore, CO2 emissions from shipping.
By adopting new 3D configurator technology you can increase the customer’s purchase confidence as they explore and learn more about your product in a playful but precise manner. This can reduce product return rates as well alongside increasing your website engagement and reducing unsold stock and overproduction. Moreover, it will help to improve the quality of your leads. Get in touch to learn more about what we can do to improve for your business case.
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