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Discover how The Brink Agency elevates your brand with expertise in Brand Identity, Digital Development, 3D Technology, AI Content Creation, and intelligent Automation. Expand your digital imagination, starting now.

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We have a minimum engagement fee of €1000 EUR in place. Over the years, we’ve discovered this is the minimum figure that allows us to provide all our clients with our high quality work.

We offer our clients a number of different dynamic billing structures, including fixed project fees, hourly rates, and monthly retainers for both design and development services.

Nosu

Branding and

Landing Page

Branding
Development

Overview

Nosu is a metabolic health company focused on longevity and improving glucose and insulin regulation. What makes Nosu stand out is its unique approach to behavior change: by temporarily suppressing sweet taste receptors, the product helps individuals reduce cravings, stabilize energy levels, and adopt healthier habits. Rooted in natural, plant-based ingredients inspired by traditional Chinese medicine and Ayurveda, Nosu’s science-backed solution offers a modern, holistic path to well-being.

Challenge

Nosu approached us with a clear ambition: to position itself as a modern, trustworthy, and innovative player in the wellness and longevity space. While the product concept was scientifically sound and rooted in tradition, the brand lacked a cohesive identity and a digital presence that could resonate with its forward-thinking, health-conscious audience. Our challenge was to develop a visual and verbal identity that communicated Nosu’s dual focus on innovation and nature, and to design a landing page that could educate, inspire, and convert.

Approach

We began by exploring Nosu’s mission: using natural tools to drive long-term behavioral change. This led to a brand strategy that balanced the clinical with the emotional—combining bold design with human storytelling. Visually, we crafted a logo that captures transformation in motion. The solid, clean typography reflects the brand’s scientific foundation, while the halftone fading effect serves as a metaphor for taste modification and habit change—mirroring how Nosu works at a molecular level. The landing page design emphasizes clarity and credibility. We structured the layout to lead with the ‘why’—why Nosu exists, what problem it solves, and how it works. Content was carefully distilled to deliver scientific insight without overwhelming the user. Clear calls to action, digestible sections, and supportive visuals guide users through the experience with ease.

Photography and Colors

The photography approach combined two distinct styles to reflect both the science behind Nosu and its real-life impact. Abstract imagery—featuring dissolving substances and fluid motion—visually captured the idea of transformation and sensory change. In contrast, lifestyle photography highlighted relatable moments of vitality: people cooking, moving, and enjoying nature. This balance brought together the product’s scientific foundation and its aspirational, human benefit. To reinforce feelings of trust and energy, we used vibrant, natural tones and clean, organic visuals. The color palette blended earthy greens and calming neutrals with bold accents, subtly nodding to both traditional medicine and forward-thinking innovation. Modern, minimalist typography further enhanced clarity and supported a smooth user experience.

Result

Nosu’s new brand identity and landing page strike a balance between science and emotion. The clean, modern aesthetic reinforces the brand’s credibility, while the imagery and messaging create a personal connection with users. The end result is a brand that feels grounded and aspirational—an approachable guide for anyone looking to reduce sugar intake, build healthier habits, and invest in long-term well-being.

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