Dux Soup
Branding, Web Design & Web Development
About Dux-Soup
DUX-SOUP makes LinkedIn lead generation faster and easier with their automation tool. The company was launched in 2016 after its founder Will van der Sanden realized he was spending too much time obtaining, compiling, and managing qualified contacts from LinkedIn. Therefore, he figured that sales and marketing professionals should be able to focus more on nurturing prospects through the sales process and winning more businesses over.
Long story short, new everything!
DUX-SOUP representatives reached out to us for what we call a ‘total makeover' which included a new logo, new web design with animations, brand templates, imagery, product brochure, style... Long story short, new everything! Sometimes when your company grows, so does your brand identity. When your initial brand no longer fits your company's vision, achievements, or new customer segments, then is time to go for a rebranding.
The Result
We created a new minimal logo where four different color stripes compose the silhouette of a duck (this was the previous animal totem for the brand and therefore, we used the same concept to amplify their new identity). Simultaneously, the brand’s palette consists of these four colors. The resulting branding is vibrant and clean, with bright tones and light backgrounds that express the passion, excitement as well as growth advocated by DUX-SOUP's brand values. Lastly, their new website is interactive yet straightforward to appeal more to visitors.
